diff --git a/AGENTS.md b/AGENTS.md
index 2ea52ff..b3830b4 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -60,7 +60,7 @@ Docker: `docker build -t tgxmb .` then `docker run --rm -d --name tgxmb --env-fi
 - **Serde**: per-site `model.rs` are pure `Deserialize` DTOs mirroring API JSON; site structs in `interface.rs` have private fields, a `caption()` builder, and `impl From<SiteStruct> for Fetched`. Persisted payloads use internally-tagged enums (`#[serde(tag = "kind")]` / `type`).
 - **Naming**: module-per-concern, snake_case files, `CamelCase` types, `snake_case` fns. `//!` module docs and `///` docs on non-obvious logic (syndication token, ugoira encoding, `display_text_range`).
 - **Retries**: only `x-media::site::fetch` retries (3 attempts, `1 << attempt` backoff, HTTP errors only). Queue retries are explicit `QueueError::Retryable` with computed delay (`retry_delay_seconds`).
-- Logging via `log` macros (`pretty_env_logger`, level from `RUST_LOG`).
+- Logging via `log` macros (`pretty_env_logger`, level from `RUST_LOG`). Level convention: `info` = lifecycle + per-post business results (`sent`/`forwarded`/`copied`), admin/operator actions and anomalies (fallback, retry enqueue, dead-letter is `error`); `debug` = per-request detail (message/command/URL extraction, `fetching`/`fetched`, batch sends, queue processing, photo processing, inline queries). Full user-submitted URLs and message text only appear at `debug`; at `info` and above links are printed via the normalized cache key (`handlers::log_key`, e.g. `[key=twitter:123...]`) so logs stay short and do not echo user data.
 
 ## Important Files
 
diff --git a/crates/x-media/src/site/mod.rs b/crates/x-media/src/site/mod.rs
index d2bd96d..cf67d8d 100644
--- a/crates/x-media/src/site/mod.rs
+++ b/crates/x-media/src/site/mod.rs
@@ -329,8 +329,10 @@ pub async fn fetch(url: &str) -> Result<Option<Fetched>, FetchError> {
     for attempt in 0..3u32 {
         match fetch_once(url).await {
             Ok(Some(fetched)) => {
-                log::info!(
-                    "fetched {url}: site {} returned {} media",
+                // Per-request detail: debug only, keyed by the post id.
+                log::debug!(
+                    "fetched [key={}]: site {} returned {} media",
+                    cache_key(url).unwrap_or_else(|| "?".into()),
                     fetched.site_name(),
                     fetched.media.len()
                 );
diff --git a/crates/x-media/src/site/twitter/interface.rs b/crates/x-media/src/site/twitter/interface.rs
index f4bccf8..60becfc 100644
--- a/crates/x-media/src/site/twitter/interface.rs
+++ b/crates/x-media/src/site/twitter/interface.rs
@@ -35,7 +35,7 @@ pub async fn fetch_from_url(url: &str) -> Result<Fetched, FetchError> {
                     }
                 }
             } else {
-                log::info!("tweet {id} is sensitive; set TWITTER_AUTH_TOKEN to fetch NSFW media");
+                log::debug!("tweet {id} is sensitive; set TWITTER_AUTH_TOKEN to fetch NSFW media");
                 Ok(empty_fetched(url))
             }
         }
diff --git a/crates/xmedia-bot/src/handlers.rs b/crates/xmedia-bot/src/handlers.rs
index 071b82b..a0431b1 100644
--- a/crates/xmedia-bot/src/handlers.rs
+++ b/crates/xmedia-bot/src/handlers.rs
@@ -131,6 +131,14 @@ where
         .await
 }
 
+/// Log prefix tying the whole lifecycle of one link (fetch → send → cache →
+/// forward) together: the normalized cache key (`twitter:123…`, `pixiv:123`,
+/// `bsky:handle/rkey`) instead of the raw URL, so logs stay short and do not
+/// echo full user-submitted URLs at info level.
+pub fn log_key(url: &str) -> String {
+    x_media::site::cache_key(url).unwrap_or_else(|| "<unsupported>".to_string())
+}
+
 /// Extracts URL and text-link entities (text + caption), deduped in order.
 pub fn extract_urls(message: &Message) -> Vec<String> {
     let mut urls = Vec::new();
@@ -534,7 +542,11 @@ async fn dispatch_send(bot: Bot, message: &Message, task: &Task, url: &str) {
     };
     match result {
         Ok(message_ids) => {
-            log::info!("sent {} message(s) for {url}", message_ids.len());
+            log::info!(
+                "sent {} message(s) for [key={}]",
+                message_ids.len(),
+                log_key(url)
+            );
             send::post_send_actions(&bot, task, message_ids).await;
             // The task settled: drop any keep-alive temp media.
             send::release_keep_alive(task);
@@ -543,7 +555,10 @@ async fn dispatch_send(bot: Bot, message: &Message, task: &Task, url: &str) {
             delay_seconds,
             task,
         }) => {
-            log::info!("send for {url} failed, queued for retry in {delay_seconds:.1}s");
+            log::info!(
+                "send for [key={}] failed, queued for retry in {delay_seconds:.1}s",
+                log_key(url)
+            );
             enqueue_retry(task, delay_seconds).await;
             let _ = reply(bot, message.clone(), "Send failed. Task queued for retry.").await;
         }
@@ -619,7 +634,7 @@ async fn url_media(bot: Bot, message: &Message, url: &str) {
     if let Some(key) = x_media::site::cache_key(url)
         && let Some(cached) = LINK_CACHE.get(&key, CONFIG.link_cache_ttl).await
     {
-        log::info!("link cache hit for {url}");
+        log::debug!("link cache hit for {key}");
         let chat_data = CHAT_STORE.get(chat_id).await;
         let site = key.split(':').next().unwrap_or("unknown");
         let format = chat_data
@@ -676,11 +691,11 @@ async fn url_media(bot: Bot, message: &Message, url: &str) {
         return;
     }
 
-    log::info!("fetching {url}");
+    log::debug!("fetching {url} [key={}]", log_key(url));
     match x_media::site::fetch(url).await {
         // Unsupported links are ignored silently (Python parity).
         Ok(None) => {
-            log::info!("no site pattern matches {url}; ignoring");
+            log::debug!("no site pattern matches {url}; ignoring");
         }
         // Retries exhausted: notify the user (Rust-only requirement 3).
         Err(e) => {
@@ -763,7 +778,8 @@ pub async fn message_handler(bot: Bot, message: Message) -> Result<(), RequestEr
             &t[..end]
         })
         .unwrap_or("<no text>");
-    log::info!(
+    // Per-request detail: debug only (message text is user data).
+    log::debug!(
         "message from {sender} in {} (private={is_private}): {text_preview}",
         message.chat.id
     );
@@ -774,14 +790,16 @@ pub async fn message_handler(bot: Bot, message: Message) -> Result<(), RequestEr
     if let Some(text) = message.text()
         && let Ok(command) = Command::parse(text, "")
     {
-        log::info!("command from {}: {text_preview}", message.chat.id);
+        log::debug!("command from {}: {text_preview}", message.chat.id);
         execute_command(&bot, &message, command).await?;
         return respond(());
     }
     if is_private {
         let urls = extract_urls(&message);
         if !urls.is_empty() {
-            log::info!("extracted {} URL(s): {urls:?}", urls.len());
+            // Debug only, and echo the normalized keys instead of the raw URLs.
+            let keys: Vec<String> = urls.iter().map(|u| log_key(u)).collect();
+            log::debug!("extracted {} URL(s): {keys:?}", urls.len());
         }
         for url in urls {
             // Clone out of the lock: the parking_lot guard is !Send and must
@@ -875,7 +893,11 @@ pub async fn inline_query_handler(bot: Bot, query: InlineQuery) -> Result<(), Re
 /// Fetches the post behind an inline query and answers it. The caller has
 /// already applied the debounce. Returns `true` when an answer was sent.
 async fn answer_inline_query(bot: Bot, query: InlineQuery) -> Result<bool, RequestError> {
-    log::info!("inline query: {}", query.query);
+    log::debug!(
+        "inline query: {} [key={}]",
+        query.query,
+        log_key(&query.query)
+    );
     match x_media::site::fetch(&query.query).await {
         Ok(Some(fetched)) => {
             let mut results: Vec<InlineQueryResult> = Vec::new();
@@ -952,7 +974,7 @@ pub async fn callback_query_handler(bot: Bot, query: CallbackQuery) -> Result<()
     let chat_data = CHAT_STORE.get(chat_id).await;
     let edit = chat_data.edit_message.get(&prompt_message_id).cloned();
     let Some(edit) = edit else {
-        log::info!(
+        log::debug!(
             "callback from {}: no edit record for prompt {prompt_message_id}",
             chat_id
         );
@@ -1028,7 +1050,7 @@ pub async fn callback_query_handler(bot: Bot, query: CallbackQuery) -> Result<()
                 }
             }
             None => {
-                log::info!("forward callback without a forward channel set");
+                log::debug!("forward callback without a forward channel set");
                 bot.answer_callback_query(callback_query_id)
                     .text("No forward channel set.")
                     .await?;
diff --git a/crates/xmedia-bot/src/photo.rs b/crates/xmedia-bot/src/photo.rs
index bdc35bf..e9844c8 100644
--- a/crates/xmedia-bot/src/photo.rs
+++ b/crates/xmedia-bot/src/photo.rs
@@ -223,7 +223,7 @@ fn prepare_png(file: NamedTempFile, bytes: &[u8]) -> Result<PhotoPrep, String> {
     if w + h <= PHOTO_MAX_DIMENSION_SUM && !size_over {
         return Ok(PhotoPrep::Upload(file));
     }
-    log::info!(
+    log::debug!(
         "photo {w}x{h} ({_bit_depth:?} {color_type:?}, {} bytes) needs processing",
         bytes.len()
     );
@@ -269,7 +269,7 @@ fn prepare_png(file: NamedTempFile, bytes: &[u8]) -> Result<PhotoPrep, String> {
         let (nw, nh) = target_dims(w, h);
         pix = resize_pix(pix, w, h, nw, nh)?;
         (w, h) = (nw, nh);
-        log::info!("downscaled photo to {w}x{h} (Lanczos3)");
+        log::debug!("downscaled photo to {w}x{h} (Lanczos3)");
     }
 
     let mut png_bytes = Vec::new();
@@ -277,7 +277,7 @@ fn prepare_png(file: NamedTempFile, bytes: &[u8]) -> Result<PhotoPrep, String> {
     if png_bytes.len() as u64 <= MAX_UPLOAD_BYTES {
         return Ok(PhotoPrep::Upload(write_temp(&png_bytes, "png")?));
     }
-    log::info!("PNG still over the upload cap after processing; transcoding to JPEG");
+    log::debug!("PNG still over the upload cap after processing; transcoding to JPEG");
     let jpeg_bytes = encode_jpeg(&pix, w, h)?;
     if jpeg_bytes.len() as u64 <= MAX_UPLOAD_BYTES {
         return Ok(PhotoPrep::Upload(write_temp(&jpeg_bytes, "jpg")?));
@@ -311,7 +311,7 @@ fn prepare_jpeg(file: NamedTempFile, bytes: &[u8]) -> Result<PhotoPrep, String>
         let (nw, nh) = target_dims(w, h);
         pix = resize_pix(pix, w, h, nw, nh)?;
         (w, h) = (nw, nh);
-        log::info!("downscaled jpeg to {w}x{h} (Lanczos3)");
+        log::debug!("downscaled jpeg to {w}x{h} (Lanczos3)");
     }
     let jpeg_bytes = encode_jpeg(&pix, w, h)?;
     if jpeg_bytes.len() as u64 <= MAX_UPLOAD_BYTES {
diff --git a/crates/xmedia-bot/src/queue.rs b/crates/xmedia-bot/src/queue.rs
index c9e7591..b1b925e 100644
--- a/crates/xmedia-bot/src/queue.rs
+++ b/crates/xmedia-bot/src/queue.rs
@@ -188,7 +188,7 @@ impl PersistentTaskQueue {
             self.counter.fetch_add(1, Ordering::Relaxed)
         );
         let payload = payload.to_string();
-        log::info!("enqueued {id} (run_after {run_after:.1})");
+        log::debug!("enqueued {id} (run_after {run_after:.1})");
         self.pool.with_conn(move |conn| {
             conn.execute(
                 "INSERT OR REPLACE INTO tasks (id, payload, run_after, attempts, status, locked_until, created_at) \
@@ -339,10 +339,10 @@ impl QueueWorker {
                 return;
             }
         };
-        log::info!("processing {} (attempt {})", row.id, row.attempts + 1);
+        log::debug!("processing {} (attempt {})", row.id, row.attempts + 1);
         match (self.handler)(payload).await {
             Ok(()) => {
-                log::info!("task {} completed", row.id);
+                log::debug!("task {} completed", row.id);
                 self.delete_row(&row.id).await;
             }
             Err(QueueError::Retryable {
@@ -356,7 +356,7 @@ impl QueueWorker {
                     (self.dead_letter)(payload, message).await;
                 } else {
                     let delay = scaled_retry_delay(delay_seconds, row.attempts);
-                    log::info!(
+                    log::debug!(
                         "task {} rescheduled in {delay:.1}s (attempt {})",
                         row.id,
                         row.attempts + 1
diff --git a/crates/xmedia-bot/src/send.rs b/crates/xmedia-bot/src/send.rs
index 857ceb6..c49bb88 100644
--- a/crates/xmedia-bot/src/send.rs
+++ b/crates/xmedia-bot/src/send.rs
@@ -3,7 +3,7 @@
 //! URL is blocked by hotlink protection; the bot downloads the file itself
 //! and uploads it via multipart).
 
-use crate::handlers::{CHAT_STORE, LINK_CACHE, TASK_QUEUE};
+use crate::handlers::{CHAT_STORE, LINK_CACHE, TASK_QUEUE, log_key};
 use crate::link_cache::{CachedMedia, CachedMediaKind, CachedPost};
 use crate::photo::{self, MAX_UPLOAD_BYTES, PhotoPrep};
 use crate::queue::QueueError;
@@ -232,7 +232,7 @@ async fn cache_sent_task(task: &Task, media: Vec<CachedMedia>) {
     post.media = media;
     if let Some(key) = x_media::site::cache_key(&post.url) {
         LINK_CACHE.put(&key, &post).await;
-        log::info!("cached send for {}", post.url);
+        log::debug!("cached send for [key={}]", log_key(&post.url));
     }
 }
 
@@ -257,7 +257,7 @@ pub async fn invalidate_cache(task: &Task) {
         && let Some(url) = task.source_url()
         && let Some(key) = x_media::site::cache_key(url)
     {
-        log::info!("removing stale link cache entry for {url}");
+        log::debug!("removing stale link cache entry for [key={}]", log_key(url));
         LINK_CACHE.remove(&key).await;
     }
 }
@@ -941,7 +941,7 @@ pub async fn send_media_sequence(bot: &Bot, task: &Task) -> Result<Vec<i64>, Sen
             .await
         {
             Ok(messages) => {
-                log::info!(
+                log::debug!(
                     "media group batch {idx}/{} sent ({} item(s))",
                     media_batches.len(),
                     batch.len()
@@ -952,7 +952,11 @@ pub async fn send_media_sequence(bot: &Bot, task: &Task) -> Result<Vec<i64>, Sen
             Err(RequestError::Api(api)) if is_media_fetch_failure(&api) || is_size_error(&api) => {
                 log::info!(
                     "Telegram could not fetch media for batch {idx} ({}), downloading and reuploading",
-                    batch.first().map(item_url).unwrap_or("?")
+                    batch
+                        .first()
+                        .map(item_url)
+                        .map(log_key)
+                        .unwrap_or_else(|| "?".into())
                 );
                 match send_batch_via_upload(bot, chat_id, reply_to, batch, caption).await {
                     Ok(messages) => {
@@ -1048,8 +1052,8 @@ pub async fn send_animation(bot: &Bot, task: &Task) -> Result<Vec<i64>, SendErro
         }
         Err(RequestError::Api(api)) if is_media_fetch_failure(&api) || is_size_error(&api) => {
             log::info!(
-                "Telegram could not fetch animation URL, downloading and reuploading: {}",
-                media_url
+                "Telegram could not fetch animation URL, downloading and reuploading: [key={}]",
+                log_key(media_url)
             );
             match download_to_temp(animation).await {
                 Ok((file, _bytes)) => {